The iGaming industry is witnessing yet another high-profile leadership shift, as Betr appoints Alex Kuwada as their new Head of Marketing. A seasoned pro from FanDuel, where he served as Senior Director of Growth, Kuwada’s arrival marks a strategic move for Betr as the company seeks to amplify its presence in the increasingly competitive sports gaming and media landscape.
Kuwada’s appointment is part of a broader leadership reshuffle within the company. Jesse Chemtob, who previously held the role of Interim Head of Marketing, transitions into the position of Interim Head of Commercial. The restructuring reflects Betr’s focus on not only expanding its marketing reach but also streamlining commercial operations to boost its bottom line.
A clear vision for growth
As Betr continues to develop, particularly with its expanding sportsbook and fantasy sports platforms, Kuwada’s role is pivotal in steering the company’s marketing initiatives. Expected to bring a fresh approach to Betr’s marketing efforts, Kuwada’s previous expertise in user acquisition and retention strategies at FanDuel, where he was integral to the company’s growth trajectory, will add forward momentum.
Betr’s product expansion has been aggressive over the past year. The company launched a new feature for its fantasy sports platform, Betr Picks, in August 2024. The feature, “Group Mode,” allows users to compete in a peer-to-peer format, adding a social and interactive element that has resonated with players. Currently available in states like Florida and Massachusetts, the platform plans to expand into 33 states, covering 65% of the U.S. population by 2025. This growth will be one of the key areas for Kuwada to focus on in his new role.
Betr’s sportsbook has also been making waves. After a soft launch in Ohio and Virginia, the sportsbook, built on the Chameleon platform, offers an array of betting options that cater to a broad spectrum of sports bettors. As it gains regulatory approval in more states, Betr aims to roll out this offering across the country, further solidifying its foothold in the sports betting market.
The future of Betr
The timing of these leadership changes is not a coincidence. As the U.S. sports betting and iGaming markets continue to flourish, Betr’s proactive approach to expanding both its product suite and leadership team is a clear indication of the company’s ambitions. The market for sports betting in the United States is showing exceptional growth, and there are positive forecasts for its future expansion.
For Kuwada, the challenge lies not only in growing Betr’s user base but also in fostering player loyalty in a crowded market. With a wealth of experience in digital marketing and customer retention, Kuwada brings a fresh perspective on how Betr interacts with its players. The company’s focus on delivering unique, interactive experiences, such as the Group Mode in fantasy sports, demonstrates its commitment to innovation, and Kuwada’s leadership is instrumental.
With Alex Kuwada stepping into the role of Head of Marketing, Betr anticipates an exciting new chapter. Kuwada’s experience, coupled with Chemtob’s transition into a commercial role, ensures that Betr has the leadership necessary to continue its energetic expansion across the U.S. iGaming and sports betting markets. As Betr continues to innovate and refine its product offerings, the future looks bright for the company and its users alike.
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