Boxxer and Betfred join forces to elevate boxing promotions

Sudhanshu Ranjan October 16, 2024

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Boxxer and Betfred join forces to elevate boxing promotions

Boxxer has grabbed the spotlight by forging a groundbreaking partnership with Betfred, a leading betting brand in the UK. This collaboration promises to enhance Boxxer events significantly, featuring prominent Betfred branding on rings, ropes, and digital broadcasts.

Details of the partnership

Boxxer, founded in 2018 by Ben Shalom, has rapidly become one of the most exciting and influential boxing promotion companies in the UK. The company boasts an impressive roster of fighters, including big names like Chris Eubank Jr., Joshua Buatsi, and Natasha Jonas.

A crucial factor in Boxxer’s success has been its exclusive partnership with Sky Sports. This collaboration has given Boxxer unmatched visibility and reach, ensuring that the company’s events are broadcast live across the UK, Ireland, and beyond.

Betfred, founded by Fred Done in 1967, has grown into a household name in the UK betting industry. Known for its deep ties to various sports, including horse racing, football, and rugby, Betfred’s latest venture into boxing marks an exciting chapter for the brand. Their partnership with Boxxer continues this legacy, bringing Betfred back to boxing, where it has had previous success with Sky Sports Boxing.

Boxxer’s founder and CEO, Ben Shalom, has been a driving force behind the company’s success. Shalom envisions a bright future for the company, with this partnership serving as a crucial stepping stone in Boxxer’s continued expansion.

Shalom stated, “We’re delighted to welcome Betfred as Boxxer’s new partner. A respected, household name and born out of Greater Manchester like Boxxer, the synergies between the two brands are clear to see. We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”

Fred Done, Founder of Betfred, expressed, “We are passionate about sport at Betfred, and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with Boxxer and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”

Betfred fight of the night feature

As part of the collaboration, Betfred will introduce the “Betfred Fight of the Night” feature, an exciting addition to the Boxxer events. This feature will spotlight the most thrilling matchups during the event, ensuring fans stay engaged with added incentives to place bets on the action.

The partnership will kick off with Boxxer’s 19 October event at the Copper Box Arena in London. The main event features rising star Adam Azim taking on seasoned fighter and former world title challenger Ohara Davies. For fans of boxing, the Boxxer-Betfred partnership brings numerous benefits. From increased promotional activities to engaging betting features, fans can expect an enhanced viewing experience at every event.

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