Greentube’s partnership with Betway expands to Ontario

Greentube, a division of Novomatic Digital Gaming and Entertainment, is expanding to Ontario through a recent collaboration with Betway, a longstanding partner.

Greentube, known for its extensive catalogue of gaming content, which includes iconic titles like Book of Ra Deluxe, Sizzling Hot Deluxe and Lord of the Ocean, is set to introduce its collection to players across Ontario, Canada. This expansion encompasses not only classic favourites but also contemporary titles like Egyptian Underworld, Apollo God of the Sun 10 Win Ways and Book of Ra Deluxe 10 Win Ways. These offerings showcase Greentube’s commitment to delivering top-notch games with innovative features and mechanics.

Seamless content integration

Ontario continues to hold strategic importance for Greentube, having secured its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022. The province’s significance is underscored by the company’s multiple launches across Canada, extending its reach into provinces like British Columbia, Manitoba, and Quebec.

The seamless integration of Greentube’s content was orchestrated via the iForium aggregation platform.

Jordan Wall, Sales & Key Account Manager at Greentube, shared his enthusiasm for the partnership with Betway, saying, “Greentube has cultivated an exceptional and enduring relationship with Betway. Together, we have achieved remarkable success in established and emerging markets worldwide. We are excited about our ongoing joint expansion in North America.”

Betway’s Head of Marketing in Ontario, Joachim Bjerg, echoed Wall’s sentiments, emphasizing the value of the partnership, “It’s a significant development for the Betway brand and Greentube, a renowned provider of classic gaming content, to join forces in Ontario. Our market data indicates that our customers greatly enjoy engaging with entertaining and innovative casino games. Incorporating premium content like Greentube’s will further empower Betway’s growth in the province.”

In conclusion, the collaboration between Greentube and Betway marks a significant milestone in the expansion of iGaming offerings in Ontario, providing a diverse and engaging array of games to Canadian players. As the partnership continues to thrive, it showcases the growing importance of Ontario in the global iGaming landscape and signals an exciting chapter in the province’s gaming industry.

Thriving iGaming hub

Ontario, Canada is rapidly emerging as a thriving hub in the iGaming industry, offering extensive business prospects to gaming organisations as a result of its recent regulatory changes. The province’s adoption of online gaming presents potential for both seasoned and innovative operators.

Greentube is playing a pivotal role in this transformation. Founded in 1998, Greentube initially focused on skill-based and 3D gaming, expanding to deliver high-quality content across diverse platforms. Ontario’s proactive approach to regulation, introduced in April 2021, acknowledges the rise in popularity of online gambling and focuses on player security.

As the industry diversifies, innovation is set to flourish in a dynamic and well-regulated jurisdiction.

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