Two booming gaming markets: Brazil & Colombia

Huge potential for Brazil and Colombia’s gambling market

Latin America offers great potential for the gaming market!?SiGMA?TV interviewed?Allesandro?Valente,?from Super?Afiliados?and Ingrid Alvarado, Partner at?iGaming?Colombia, providing?a?super interesting discussion?that?encompasses?aspects?of?these two booming markets, such as regulation, gaming verticals, strategies and challenges in the?respective?regions.???

Allesandro?Valente – Super?Afiliados.

Colombia’s market is mainly focused on sports betting, with around 75% to 80% of the revenue coming from?sportsbooks. However, with the current health crisis this scenario has changed a bit and opened more space for discussions about online gaming verticals, since the regulation?in Colombia allows you to broadcast casinos,?not only from studios but also from land-based casinos. Thus, this can be seen as a?great opportunity for casinos that are still closed?due the pandemic to expand their portfolio, using their casinos?also as studios.?Ingrid highlights that they?are just waiting for the regulators to issue the technical requirements and the first land-based?casino therefore?other providers will?be able?to?go live.

Ingrid?also?highlights?that Colombia is still a young market, regulated in 2016 with a very complete legislation?that?includes?casino games, virtual games, sports betting,?eSports?and recently,?live casinos. She also emphasises that?all the taxes collected from the industry are addressed?exclusively?to?the health system?in Colombia,?which?has significantly helped the country, especially during these difficult times.

Watch the full video here:

Ingrid Alvarado – iGaming?Colombia.

From the Brazilian side,?Allesandro?Valente declares that the regulatory aspects in Brazil are emerging faster than?expected?when?the?pandemic crisis?started.? Although Brazil still has a long way to go with regulating the market, authorities have demonstrated positive positions about the topic. The Brazilian minister of economy has just signed a resolution that approaches sports betting in a first place as a measure?to?help?the Brazilian economy to recover from the crisis. In?Allesandro’s?opinion the regulation of the sector in Brazil offers a great?potential to the country’s development,?generating more jobs and?taxes, and?bringing?entertainment?to the country.?

Another important aspect addressed?in the interview was about the?affiliate’s?scenario in Brazil.?Allesandro?states that?Brazil does not have as many affiliates as Europe, for example. He’s sure that Latin America lacks this sometimes. However, the amount of players generated by affiliates in Brazil is quite substantial, and the contribution has now also increased with the interest of people that can probably just work from home, building data bases or websites, or using their social media to promote sports betting and gambling in general. In his opinion Brazil has a very good scenario for affiliation and events such as Afiliados?Brazil Conference, S?o Paulo Affiliate Conference and now?SiGMA?LatAm?are also promoting affiliation in the country.?

Although Brazil and Colombia face different challenges, both of them come to terms with the fact that there are some common challenges, such as the operations of illegal websites and also the financial system. Moreover, they see their respective regions as having a great potential for the gaming market.

If you want to re-live the SiGMA Digital experience go to our Youtube channels –?SiGMA?–?World’s iGaming Festival?and?AIBC Summit!?

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